The Ultimate Guide to Successfully Migrate a Website Without Hurting SEO Traffic


At the outset, let’s understand what website migration is? Website migration involves changes to several aspects of the website. It includes changes in the website’s URLs, structural changes, domain changes, content merging, etc.

If not performed optimally, website migration can impact website search engine ranking. For instance, a particular -webpage, particularly one that’s ranking well, may slide down to later pages due to the significant changes done to it.

Of course, as a specialized task that involves various technicalities, website migration requires you to partner with a professional web development company in Pune. However, knowing how to migrate a website without hurting SEO traffic is crucial to retain the website’s rankings without getting lost in the web cosmos. Here are a few tips in this regard.

Why Websites Lose Traffic After Migration?

Five reasons websites lose user traffic after migration include,

Reduced Site Speed

Websites are likely to slow down after migration. Sometimes, the problem concerns the server. Nevertheless, you must check the functioning of the CDN, if the caching system is performing optimally or not.

Google Algorithm Updates

Google algorithms change and update constantly. In some instances, the algorithm changes just when the website is migrating. This may lead to performance issues. Accordingly, check if Google update is the issue or something else.

Internal Links

The internal links in your published content might be redirecting your users to your old website. You must check if such internal links are affecting the traffic of your new website.

Canonical Tags

Changes in canonical tags prove another significant reason for traffic loss. So, you must check if the canonical tags are pointing to non-existent or irrelevant pages. However, the possibility of a programming error cannot be discounted.

Loss of External Links

If the external links are not updated, they will redirect users to your old website. You must connect with an experienced company that provides web development and SEO services in Pune.

Tips for Website Migration

Although you must partner with an experienced and professional web development agency in Pune, knowing these website migration tips can help you keep your website traffic unaffected to a significant extent.

  • Ensure you’ve verified all aspects related to migration before you begin the process
  • Evaluate the feasibility of migration. If the answer is positive, arrange for the necessary resources
  • Prioritize pages that receive the highest amount of traffic
  • Conduct closed tests to substantiate the effectiveness of the migration process
  • Leverage Google Analytics to monitor changes
  • Make use of viable data sources

Migrate Your Website Safely with BrainMine, the Top Web Development Company in Pune

With over a decade of experience in website development, coupled with trustworthy and dedicated website development resources, BrainMine proves one of the best partners for website migration. The company takes all the necessary pre-migration, migration, and post-migration precautions to ensure effective migration without affecting the existing SEO traffic. To know more, call BrainMine at +91 8446477774.


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