Top SEO Trends for 2022 to Boost Your Rankings

SEO is an ever-evolving space, significantly dominated by Google’s algorithm updates and the current trends. Now, speaking of the latter, while some trends emerge and disappear, some are here to stay for long. It is up to you how you leverage them with the help of a professional SEO company in Pune to enhance your website rankings and grow your leads. So, let’s look at five SEO trends 2022 that can help you climb the SEO ladder.

5 SEO Trends for 2022 to Enhance Search Engine Rankings

As a top SEO company in Pune and Mumbai, BrainMine looks at these five SEO trends helpful for better search engine rankings in SEO in 2022.

1. Quality Content

If you have been closely following SEO trends throughout this decade, you must have seen this trend continue all along. It is one of the trends we believe is here to stay for a long time. 

There’s no replacement for quality content, and you cannot expect your website to be prominently visible without quality content in it. Top-quality refers to excellent readability, precise information, focus on answering user concerns, authentic insights, and uniqueness. It also refers to providing content in multiple forms such as text, videos, infographics, etc. Of course, it takes effort to create such content. But if that’s one of the factors enhancing your website, you must invest some time, money, and effort in doing it.

2. Enhanced Page Speed

Users hate to deal with pages that are slow to upload. If users do, search engines too! Search engines refrain from ranking websites with a slower page loading speed. As a result, one of the most significant SEO trends of 2022, and in fact, which will remain one for many more years is enhanced page speed. 

Accordingly, websites need to analyze their websites thoroughly and check if, despite everything else, it is the page speed causing a higher bounce rate and affecting the website’s rankings?

3. User Intent

Search engines place users at the center. In this view, websites must satiate users’ hunger for in-depth content in the form of blogs, videos, etc. Website owners must focus on developing content that comprises keywords related to user objectives, rather than including only industry jargon or product-specific keywords that don’t necessarily serve the user’s purpose. In other words, user intent refers to understanding a user’s search engine query and ensuring your webpage provides the required information.

4. Interactive User Experience

A unique SEO trend this year is the use of interactive experiences. It includes videos, quizzes, guides, etc., and anything apart from basic text to attract a user and create a meaningful user engagement. Now, what do you mean by a meaningful engagement? It refers to content that provides users with the information, and which they’ve been precisely looking for in a format more straightforward for them to use and comprehend. 

5. Google Discover Optimization

Google Discover is a feed that collects relevant insights based on what a particular user searches for and positions it at the top of the search page. In other words, it is a feed that offers you trending or interest-based information through articles, blogs, videos, etc. Ensure you also add a photo that relates to your keywords and the topic in its entirety, as Google Discover includes images as part of the search listing. Of course, while doing all of this, make sure you provide helpful and relevant content, as it is fundamental and necessary. 

No matter the year, users will remain at the center of search engine results. And it is something every business, regardless of whether global or domestic, big or small, must keep in mind. We hope these trends help you strategize SEO for 2022. For the best and trending SEO solutions, you always have BrainMine, the leading SEO company in Mumbai and Pune, to help you. Our SEO experts in Pune are ready to assist you with the best SEO strategies for your business. Connect with us at +91 84464 77774.